I am Reena, a Dubai‑based Travel Counsellor with over 20 years of experience crafting journeys across the globe. I have lived in several regions of the Gulf and somewhere along the way, the desert claimed my heart: its endless horizons, quiet serenity and flashes of wild, beautiful madness.
That contrast perfectly reflects how I see travel. I love the still moments as much as the spontaneous ones: sunrise over a silent dune, the hum of a new city at night, the feeling of stepping into a place you have only ever dreamed about. For me, every destination has its own rhythm and every season its own kind of beauty.
Two decades in the travel industry have taught me a simple truth: no two travellers are the same. Some crave adventure, others seek calm, many want a little of both. My role is to listen carefully and then design a journey that feels as individual as you are: whether that is a chic city escape, a family holiday filled with shared memories, or a soul‑stirring escape into nature.
“Not all those who wander are lost.” Yet in a world of endless choice, it is easy to feel lost in the planning. That is where I come in. I combine deep destination knowledge with meticulous care, so your trip feels effortless, safe and beautifully put together from the first idea to the moment you return home.
If you are dreaming of your next escape, I would be delighted to help bring it to life. Call me, email me, or connect with me on WhatsApp, Facebook or Instagram and let us start planning a journey that will truly stay with you.
My customer stories
Sent by Minna Wahab
Dubai 10/04/2026
We had booked our Kenya trip through Reena, but unfortunately had to cancel due to uncertainty in our region. Despite the situation, Reena handled everything with absolute professionalism and care. She went above and beyond to ensure we received a full refund, and the entire process was smooth and completely hassle-free. Her responsiveness, transparency, and dedication truly stood out. It’s rare to find someone who supports clients just as strongly after a booking as they do before it. We’re incredibly grateful for her efforts and would highly recommend her to anyone planning their travels.
Sent by Anamika Vajpeyi
Dubai 28/08/2025
Reena is an excellent travel consultant. She spends time in understanding the need of the clients and then suggest brilliant solutions !
Sent by Charvi Ram Mohan
Sharjah 12/06/2025
Mrs. Reena Zafar was an amazing travel counsellor. She helped us pick the right hotel for us and also made sure all our concerns and requirements were taken care of. I look forward to consulting Mrs. Reena for my future travels
Sent by Sanitha Ron
Dubai 27/05/2025
The whole trip was well organized and there was not even a single instance for a confusion. Being a first time traveler Reena gave me full support and clarified all my concerns.
Sent by Deepak Kumar Maurya
Bhadohi Uttar Pradesh 22/05/2025
Reena has been very helpful and accommodating. She understands the what we are looking for, and suggests the best that fits our need.
Sent by Abishek Kumar Udayakumar
Toronto 21/05/2025
Mrs. Reena was very helpful and attentive to detail. She was constantly available to help with queries during the trip and also made extra arrangements to make our travel even sweeter. Would definitely recommend 10/10.
Sent by Shilpa Ranilbabu
Dubai 12/11/2024
Thank you Reena for making my dream vacation to Vietnam a reality with your impeccable planning and attention to detail.
Sent by Sajitha Chandran
Dubai 05/11/2024
Reena has been a lovely consultant who is very patient and accommodating to our requests. This is the 3rd trip she has planned for me . She offers top notch quality in her services and recommendations- be it the hotels or packages. Whenever I travel solo, Reena is the first person I reach out to plan the trip for me . She will ensure to be in touch across the tour as well if we need any assistance. The local tours organised will always be the best. I highly recommend her services to anyone who likes to travel hassle free and loves a quality trip. Thank you Reena.
Sent by Mini Kodasseri
Sharjah 06/10/2024
can’t thank you enough for making our Almaty trip such an unforgettable experience! You didn’t just plan a holiday—you crafted an adventure filled with beautiful memories, laughter, and moments we will treasure forever. It was clear that every detail had your personal touch, and that made all the difference.
Here’s to more trips, more memories, and a friendship that makes it all the more special. You’re amazing!
Sent by Tara Rajaratnam Pillay
Dubai 16/07/2024
Thank you Reena for your help in planning our Japan trip. The train tickets were delivered to our hotel and the stay at the Soji In was awesome. We had a lovely time with the guides on both days. You were able to get your local guys to change our pick up time when we decided to change our plans. All our trips that you have curated have been wonderful. I cant wait to plan my next one. Maybe a solo one.:)
Sent by Rasha Bashir Itani
Dubai 14/05/2024
She is very helpful and always responds quickly and finds many options and solutions. She is very pleasant to deal with.
Sent by Sreebala Pottakkat
Dubai 15/03/2024
Reena caters to exactly what your needs are. She is also flexible and available whenever you need her. I highly recommend her services .
Sent by Steve Wallace
Dubai 14/03/2024
Reena understood our needs and budget - very little to and from to get everything done. Pricing was better than we could have gotten direct.
Sent by Mohamed Abousamra
Dubai 29/09/2023
A big thank you for planning and preparing our honeymoon . Hotels were great and flights were all convenient . We also enjoyed the activities so much.
Above all, most important is Reena's dedication to make our trip memorable and making herself available for us in-case we had any questions or requests.
Sent by Shilpa Ranil
Dubai 27/07/2023
Thank you Reena for making our trip through Swiss Alps to Italian cities so wonderful with your perfect arrangements in terms of hotel, transfers attractions etc
Sent by Golda Mary Cherian
Dubai 27/07/2023
Reena remained on hand for everything… especially considering the time difference between Greece and UAE , she still responded which was always appreciated… so on Reena's part, I’d give 5/5
Sent by Darshana Babu
Dubai 27/07/2023
We wanted to go for a relaxing trip that the kids would enjoy too and Reena suggested Mauritius which was on point! Such a beautiful resort with so many things to do! Had a super fun relaxing family time
Sent by Vidhya Venugopal
Dubai 02/05/2023
We had an extremely relaxing trip to Maldives. Our trip was so well organized by Ms. Reena. She was very accommodating and even gave us the right inclusives like Couples Spa and candle night dinner. She was very clear and was always in touch with us. Would recommend 100% booking through Ms Reena Zafar
Sent by Alexander Schnell
Dubai 25/01/2023
Reena provides competent, fast and very professional service
Sent by Neema Naveen
Dubai 25/01/2023
Reena is very helpful and understands clients needs. I book all my travel needs through her. She is excellent.
Sent by Jessie Hannah Theorin
Dubai 25/01/2023
Reena always assists in a friendly and professional manner and I will definitely recommend her services.
Sent by Trupti Vikas Panicker
Dubai 20/07/2022
We are super impressed with the spectacular services offered. Right from booking the flights to the hotel to sightseeing, everything was well-planned. The complete trip - right from boarding the first flight to the last was well-organised and beautifully planned. We enjoyed each day in the exotic places. My Travel Counsellor, Reena Zafar, had solutions to any doubts we asked, if not, she would write back on finding the best options. Also, we loved the myTC App. Anytime we had to refer to any details, it was all there - be it tickets, bookings or sightseeing... Thank you for your services. We had an amazing Europe tour.
Sent by Babu Narangali Chudukattil
Sharjah 17/04/2022
This is not the first time I using your service to travel and all my previous experience were really good and well designed to our requirements. You are doing a good job. Keep it up.
Sent by Arundas Odayamangalam
Dubai 17/04/2022
Reena is very professional and this is the third time we are using her service.
Sent by Noemi Llave
Dubai 21/03/2022
Reena was very helpful & updating me from time to time giving information & links that could help me on my first travel to Europe. My question are all answered detail by detail & I would say “recommended travel counsellor” I am delighted with her services
Sent by Stacey Dsouza
Dubai 13/02/2022
We were planning our first travel with our 2 year old and with Covid still at peak that was one of our main concerns when planning the vacay.. Reena Zafar Travel Counsellors was super patient with all our travel needs, wants and budget! She really researched and gave us multiple options for stays and packages until we found one that met exactly what we were looking for.. We had a wonderful stay at Sheraton Full Moon resort in Maldives. Beautiful resort with extremely friendly and helpful staff. Ample selection of restaurants at the resort (with a fussy toddler this was really a blessing!) the resort had good excursions as well as a decent play area for toddlers. We thoroughly enjoyed our stay!
Definitely looking forward to planning our future holidays with Reena!!
Sent by Conchita Fernandes
Dubai 05/01/2022
I found Reena’s details on Facebook through somebody’s recommendation. She has been so helpful right from day one. We didn’t have to worry about anything about our trip to the Maldives in December 2021. The hotel recommendation was spot on. Kids loved the place. The food and the ambience of the hotel were amazing. Reena was always available to answer all our questions be it after working hours or at a weekend. I would highly recommend her for all your travels. Thank you, Reena
Sent by Challirikkal Thomas Volkmar
Dubai 13/12/2021
Our trip to Georgia was absolutely out of this world ! We loved every minute of it.
Thank you so much for being with us through out the process & even during the trip.
Everything from the stays , tours to the winery was brilliant !
One thing i would highlight is our experience at Lapota Lake Resort !
If i have to sum it up in one sentence i would say ' You were absolutely right !'
We loved the experience there; it was truly a break we deserved !
Again, thank you so much for organizing this for us !!
Sent by Preeti Harshit Patni
Abudhabi 03/12/2021
Amazing experience, everything was well planned by Reena. Highly recommend.
Sent by Elezebeth Joseph Netto
Dubai 03/11/2021
Thank you for arranging this beautiful trip for us. Your engagement and interaction are excellent, you provided such a great service with customized options for us to choose from as per our requirements. We wanted to connect with nature and switch off and you provided us just that. We liked the way you provided personal guidance rather than being a stiff travel agent. Everything from the get-go was smooth and perfect. Travelling during a pandemic is not easy, however you made sure we had a seamless and enjoyable experience. You made our Georgia trip so memorable. Thank you again!
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My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
Exploring Tbilisi
In the summer of 2019, I embarked on a memorable six-day adventure to Georgia, a gem in the Caucasus region. My trip began in Tbilisi, the capital city, where I stayed at the Marriott Hotel located in the heart of Freedom Square. The hotel’s central location made it perfect for exploring the city on foot and to get to Old Tbilisi. Strolling through the bustling streets, I was en
The ‘My TC app’ is a MUST for EVERY traveler!
Travel Counsellors offers our customers an App, called ‘My TC app’. This app can be used for holidaymakers as well as business travelers. The ‘My TC App’ has only received raving reviews from our users and we have received a whopping 4.2 out 5 for reviews on Apple. This app is unique and a fantastic addition to my personal approach as your Travel C
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It was one of my greatest wishes to take a relaxed trip to Turkey.
Turkey is a nation straddling Eastern Europe and Western Asia with cultural connections to ancient Greek, Persian, Roman, Byzantine and Ottoman empires.
I selected a connecting flight from Dubai to Istanbul via Doha, mainly to save cost. Six hours later, I reached my destination. The hotel I chose to stay at was Crowne Plaz
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Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:
