Based In Umm Suqeim 2

Emma West

Looking for help with your business travel? Find out how I can help here

Beyond Booking: Travel Done Right

Hi, I’m Emma, your personal Travel Counsellor.

Do you get overwhelmed trying to plan the “perfect” getaway?

Between endless research and conflicting reviews, it’s easy to lose sight of what actually matters. I’m here to simplify it.

With expert guidance and insider knowledge, I design personalised travel experiences that take care of every detail - so you can enjoy the process as much as the trip itself.

And if the unexpected happens? You’re not navigating it alone. I’m right there with you, providing real, human support when you need it most.

Whenever you’re ready, I’m here to help you plan your next adventure...

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My customer stories

Sent by Gemma McFall

I recently worked with Emma to book our family holiday to Africa. Having never used a travel consultant before I was nervous. But it turns out it was the best decision I could have made. Emma was incredible. Throughout the whole booking period she did all the heavy lifting. I can easily go down a rabbit hole of research when it comes to booking holidays and she saved me hours of time. And... not only did she do a great job booking it all she also did an incredible job helping us to reschedule when the UAE placed travel restrictions without having to face any penalties. I couldn't have done it without her! I can't wait to travel again.

Sent by Vicky Phillips

From start to finish, Emma was absolutely exceptional. She took the time to really understand what we wanted from our trip and created an experience that exceeded all expectations. Every detail was thoughtfully organised, from our cruise to all transport between locations, which meant we could completely switch off and enjoy every moment without worrying about logistics. Her communication was clear, timely, and reassuring throughout. The companies used for connections were also excellent at communication and details available should we need to contact whilst away. What really sets her apart, though, is the small details, knowing she was always at the end of the phone if we needed anything gave us complete peace of mind. That level of care and support made all the difference. It’s rare to find someone who combines such professionalism with genuine care, but she does exactly that. We felt completely supported the whole way through and wouldn’t hesitate to recommend her to anyone looking for a seamless, stress-free travel experience. We’re already looking forward to planning our next trip!

Sent by Toni Noble

Another incredible holiday booked with Emma! This time we travelled to the Maldives, staying at Atmosphere Kanifushi. It was the perfect island for a family holiday, with so many activities on offer — from snorkelling trips and fishing excursions to the unforgettable experience of swimming with sharks. We honestly wished we had booked longer than a week, as there was still so much left to do. We stayed in a beach villa with a private pool, which was absolutely beautiful, with the most idyllic ocean views — the perfect place to relax and unwind. Emma was fantastic from start to finish. She kept us fully updated on our flights from Dubai to Malé and handled all the arrangements with the hotel, including organising our seaplane transfer to the resort. At the time, there were lots of last-minute flight cancellations, but Emma always had backup plans ready and kept us informed about cancellation policies, which gave us real peace of mind. Thankfully, everything went smoothly, and we had the most amazing trip. We were so grateful to have booked with an experienced travel agent — it would have been incredibly stressful trying to manage everything ourselves.

Sent by Chris Adams

Emma has helped plan a number of trips for me and my family. She is meticulous and thorough and worked hard to secure us a good deal, balanced with the quality we were looking for. Emma even managed to get us a refund from a car hire place when they overcharged us. Very happy!

Sent by Karen Birch

Emma has been wonderful! We would never have been able to book the same holiday without her knowledge and expertise. Emma responded so quickly to all my queries and has taken the stress away from booking a complicated trip. Thank you!

Sent by Mehdi Seadon

Emma took the time to really understand what we were looking for, talked us through the options, and updated arrangements several times as things evolved. She was always responsive and available — even during the trip — and everything ran seamlessly. I’d happily recommend her and would book with her again.

Sent by Joe Crow

Emma was amazingly helpful in booking me and my fiancee's trip to see the northern lights in Finland!!! Could recommend her enough!!

Sent by Dutler Danja

We booked a 2.5-week trip to Asia through Travel Counsellors, and the entire experience was absolutely exceptional. The preparation and organisation with Emma were outstanding. In my 20 years of travelling, I have never seen a travel agency operate with such professionalism. From booking to return, we were looked after perfectly. Emma arranged everything — flights, hotels, transfers, and excursions — we didn’t have to worry about a thing. She even completed all our flight check-ins and sent us a detailed travel pack by email and in the app. Everything was perfectly organised from start to finish. Flights All flights went smoothly and exactly as requested. It was a dream to finally fly business class with Etihad. The domestic flights were economy, but everything worked perfectly. Hotels Kuala Lumpur – The Saujana Hotel Beautiful resort with a large pool, great wellness area, and an excellent Italian restaurant. Only downside: the room was a bit old, small, and dark, and the breakfast could be better. Bangkok – Banyan Tree Hotel Amazing! Beautiful room with a great view, incredible rooftop bar over Bangkok, fantastic restaurants, and a lovely pool. Hong Kong – Harbour Grand Hotel Older hotel with small rooms, but a wonderful executive lounge with stunning views and complimentary snacks and drinks every evening from 5 p.m. Rooftop access offers breathtaking 360° views. Singapore – The Westin Excellent location, spacious and modern rooms, great pool, and again a superb executive lounge with free food and drinks each evening. Excursions All excursions were well organised and a lot of fun. All transfers went smoothly too. I can highly recommend Travel Counsellors and especially Emma. The service was top-class from start to finish, and I will definitely book with her again! Danja

Sent by Margaret Goodall

Fantastic attention to detail. We didn’t have to do anything. Emma had it all in hand from the initial ideas right through to our return home. We will definitely use her services again.

Sent by Andrew White

We had a fantastic family holiday in Scotland this summer, and it was all thanks to Emma’s expert planning. From start to finish, every detail was thought through with care, making the trip seamless and memorable for all the right reasons! The itinerary struck the perfect balance between adventure and relaxation. Our time in Edinburgh gave us culture and history at just the right pace for the children, while Aviemore and the Cairngorms, Tyndrum and the Highlands offered exactly the kind of outdoors exploits we had hoped for. Each stop felt considered and well-matched to our family’s interests and energy levels. This attention to detail makes a real difference. Emma factored in manageable driving distances, child-friendly attractions and excellent food stops that we would never have found on our own. The recommendations for activities – from walks and wildlife to castles and museums – meant there was always something for everyone, without the trip ever feeling rushed. What's more, Emma provided a healthy array of options and suggestions for each day, which meant we could tailor the mornings and afternoons to the mood of the moment. It’s rare to find someone who listens so carefully to a brief and then elevates it with those thoughtful touches that make a holiday genuinely special.

Sent by Assel Suleiman

Emma was absolutely incredible! She took care of every single detail of our trip to the USA — from New York to Orlando and Miami — flights, hotels, attractions, everything! Traveling with my son, I felt so supported and cared for, even though Emma was miles away. She checked in, gave us the best advice, and made sure we enjoyed every moment without stress. Honestly, without her, we could never have had such a fun and unforgettable experience. She didn’t just plan a trip for us, she created memories we’ll cherish forever.

Sent by Toni Noble

We booked our 2 week summer holiday with Emma. With an introductory call she established what we fancied and what we weren’t interested in. She presented us with different destinations and we chose Seychelles. From there she narrowed down the resorts to suit us. The holiday was amazing, the 2 resorts were fantastic and everything went to plan. The transfers, internal flights all sorted along with reminders as to when to check in for the internal flight and she checked in with us to ensure the drivers had been in touch for all the transfer. Always on hand if we needed her. Thank you Emma we will be in touch soon for our next holiday x

Sent by Sarah West

Emma helped us plan our honeymoon and she was fantastic! She is very organised and talked us through different options for our itinerary - looking forward to our trip!

Sent by Emma Goodall

We recently returned from an incredible 10-day family holiday to Thailand, all expertly arranged by Emma, and we honestly couldn’t be more impressed. From the moment we started planning, Emma took the time to understand what we wanted as a family. The itinerary was perfectly balanced, with a mix of adventure, culture, and relaxation that kept the whole family engaged and happy from start to finish. We explored the vibrant city of Bangkok, soaked up the sunshine on the beautiful beaches Koh Chang and Khao Samed, and experienced the national park of Khao Yai. Every hotel was family-friendly and well-located, and all the transfers and excursions went off without any issues. Our boys 9&10 years especially loved the night safari and exploring Koh Chang. What really stood out to us was how stress-free the whole experience was. Emma handled every detail with care and professionalism. During our flight an earthquake had hit Bangkok, and as soon as we switched our phone back on Emma had already messaged to reassure us that everything was ok, and to contact her if we had any issues. Emma then continued to check in with us during the trip to make sure everything was going smoothly. We felt completely looked after the entire time. Thanks to her expert planning, we created memories as a family that we’ll cherish forever. We can’t recommend Emma highly enough for anyone planning a family trip to Thailand—or anywhere else!

Sent by Anna Brophy

A big thank you to Emma for helping us book our multi-sector Spring Break flights. What I thought would be an easy job to do ourselves turned into a bit of a headache, so it was beyond useful to have reassurance from Emma whilst booking flights with a range of different airlines. We will definitely be using her for our future travel needs!

Sent by Steve Bambury

Emma was fantastic throughout the entire process - even when our plans were delayed by visa issues. She was thorough, prompt and transparent - everything you could want from a travel consultant. Highly recommended and we will definitely be using her again in the future.

Sent by Leanne Collins

I recently had the pleasure of working with Emma to plan a special trip for my husband's 40th birthday. Emma took the time to understand our preferences, interests, and budget, and found accommodation that exceeded all our expectations. Emma went above and beyond to make our trip special and it really made the stay an unforgettable birthday experience. Emma was always on hand if we had any questions and was so helpful in arranging reservations at local restaurants and liaising with the hotel for an early check in which was much appreciated. We will definitely book our future trips with Emma and will recommend to our friends.

Sent by Rachel Goodall

Emma handled my request with ease, even when the trip turned into a completely different country at her suggestion, since my initial plan ended up not being feasible for us. The whole process was great and she took on board all my feedback from the suggested plan and came up with the perfect getaway for me and my partner. Can't wait to visit Finland later this year!

Sent by Vicky Phillips

Emma was super understanding and listened to our requests. She was flexible and adaptable making booking a pleasant and exciting experience.

Sent by Anya White

Emma recently booked an incredible holiday for three generations of my family. Previously I have booked my own trips, spending hours researching and comparing hotels, prices, amenities and reviews online. This was my first time using a travel counsellor, and Emma made the whole experience so easy, stress free and incredibly efficient. Emma presented a variety of bespoke options that suited all our needs (which is no easy task with guests ranging from 7-70 years old) within our price range, communicated with the hotel on our behalf for special requests, and we booked a hotel that was a new experience for us all. The hotel itself was outstanding, from the beautiful decor, attentive staff, fantastic activities for all the family, to the gorgeous buffet breakfast and restaurant options. Emma removed all the stress of planning the holiday, which meant we could focus on having a relaxing time together and making special memories.

Sent by Benita Coure

I recently had the pleasure of working with Emma for my husband’s 40th birthday getaway, and I couldn’t be happier with the experience. Emma was incredibly personable, patient, and efficient, making the often overwhelming process of booking travel feel effortless. She went above and beyond to ensure that all of our preferences were taken into account, making our stay truly special. I felt at ease throughout the entire booking process, and I would highly recommend Emma to anyone looking to plan a memorable escape.

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Maldives: Seaplane or Speedboat?

09 April 2026

The Maldives is consistently one of our top-selling destinations – and so conversations about transfer types crop up a lot when speaking to clients. For many people, this is where confusion sets in (and hidden extra costs can rack up VERY quickly). Read on to discover what could influence your decision.

36-Hour Stopover in Paris

08 April 2025

I’ve had a lot of conversations recently about how breaking the journey to the UK (or any long-haul destination) can result in cheaper flights. This has certainly been true for us on many occasions – and we get to explore somewhere new in the process. The money saved on flight tickets funds the majority of the additional expense, so it’s a win-win! During our recent trip home for a family wedding

Our unexpected family holiday of a lifetime!

05 November 2024

Iceland was a destination that hadn't really been on my radar. I mean, I had heard it had some incredible sights and it was a good place to see the Northern Lights. But living in Dubai, it was one of those places we might visit ‘once we move back to the UK’. But then, during the Covid summer of 2021, Iceland was one of only a handful of ‘green’ countries from which you could enter the UK with no

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