Hi fellow travellers, I’m Sarah Paterson. I am British and I have lived in Dubai for the past fourteen years. Before moving to Dubai I was based in St Albans and London and following a completely different career path in Financial Planning!
I love travel, it is my passion in life, so much so that at every opportunity (currently limited to school holidays!) I will try and book a trip away somewhere with my family. When friends and family were always asking me for travel advice and trip itineraries that I had planned I realised that I should be following my passion into a career in travel.
So far I have travelled to over 75 countries, including many states in America, Central America, South America, most of Europe, the Far East, Africa and the Middle East. Fortunately living in Dubai you can access Europe, the Middle East and Asia really easily.
I enjoy all types of holidays from relaxing on beaches in The Maldives and Mauritius, to thrilling experiences such as White Water Rafting and Sky Diving over Las Vegas, to cultural experiences in places such as visiting temples in Sri Lanka, Petra in Jordan, Ho Chi Minh in Vietnam, Kyoto in Japan, to food and drink tours in France and Italy; amongst many others.
A few years ago I was fortunate enough to spend nearly three months in South America. I visited the Inca Trails at Machu Picchu, saw the natural wonder of Iguazu Falls in Argentina and Brazil, swam with turtles and sealions on the Galapagos Islands, visited the most remote place on Earth, Easter Island and it’s monumental statue heads and trekked across rain forests in Costa Rica! I can't count how many creepy crawlies, tarantulas and animals I encountered!
A recent holiday was to Kenya, visiting the Masai Mara to see the migration and further north to the Ol Pejeta and Lewa Conservancies. I was humbled to meet the last two Northern White Rhinos on the planet. Safaris are my favourite type of holiday. There is nothing like the feeling of discovering a pride of lions or a dazzle of zebras whilst out on a drive.
I can’t wait to help you plan an amazing holiday and an unforgettable trip. With Travel Counsellors I have access to a huge variety of suppliers and products to cater for every budget and requirement, with the safety of extensive financial protection to yourselves. We are not tied to any suppliers so all the holidays will be planned impartially and completely independent based on your personal requirements and needs.
Let’s start making memories!
My customer stories
Sent by Lara V
Dubai 17/11/2023
Sarah Paterson is an outstanding Travel Counsellor! We sought her help for our family trip to Lisbon. Her expertise in finding suitable hotels and booking flights was remarkable. She provided detailed information about each hotel, making planning our activities a breeze. She recommended accommodations perfectly matched our needs. She also helped us with airport transportation, ensuring a stress-free journey. Thanks to Sarah Paterson at Travel Counsellors, our trip to Portugal was fantastic! Highly recommend her exceptional service.
Sent by A Dougall
Dubai 24/11/2022
Sarah was amazing from start to finish and provided us with exactly what we were looking for straight away (we had spent hours and hours researching online and still hadn't managed to find what we needed). I just wish we had gone straight to Sarah from the beginning!
Sent by Joanne M
Dubai 31/08/2022
Sarah was amazing! We will definitely be using her again and will recommend to friends. She took the stress out of the complicated process! Thank you Sarah
Sent by Kirsty M
Dubai 31/08/2022
Sarah has been absolutely wonderful once again. No request is too much trouble and she always gets back to you almost straight away. A true professional who we absolutely love booking our holidays.
Sent by Lydelle B
Dubai 31/08/2022
Sarah has consistently gone above and beyond for any travel bookings we have made with her. She makes any amendments at our request, with sincere positivity and never makes us feel like a hindrance. She is professional and extremely expeditious with her communication. We cannot recommend her more highly.
Sent by Bea S
United Kingdom 31/08/2022
Sarah is very patient , attentive and knowledgeable. Goes above and beyond to help throughout the booking process and nothing is ever too much trouble. She is a real asset to the business and has been very helpful to us booking our holiday.
Sent by Rebecca H
Dubai 31/08/2022
I have introduced Sarah to 3 friends now and everyone has said how easy to deal with and responsive Sarah is. Such a breath of fresh air in this market. Thanks Sarah - great work!
Sent by Stuart A
Dubai 31/08/2022
We always recommend Sarah to everyone! Great personalised services always meeting and exceeding our expectations!
Sent by Lisa R
Dubai 31/08/2022
Amazing service from Sarah on finding a great holiday at a great price but also when we had a few changes to make due a changes in dates Sarah got everything sorted
Sent by Zahra KV
Dubai 31/08/2022
Sarah gave us a fantastic service- no request was too much to ask. We looked at several options for our Xmas Maldives trip with 3 young kids and she was very knowledgeable about suitable hotels / rooms - and any additional costs to be mindful of. Sarah is my go to TC for all my travel plans. She takes the stress out of planning / booking a trip. Highly recommend her services / invaluable travel experience.
Sent by Lisa M
Dubai 31/08/2022
As always, a flawless service from Sarah Paterson. She understands her clients' needs and goes over and above to ensure these are satisfied. Once again, she followed up with me pre-departure to check everything was in order. I couldn't ask for more from a travel advisor.
Sent by Haulwen E
Dubai 31/08/2022
Sarah has booked a few trips for me now and she is amazing. Very prompt to reply, very patient when it comes to changes in the original request and super helpful.I have recommended Sarah to many friends who have also used her and have been very happy.I will always book my travel through Sarah now.
Sent by Jasprit K
Dubai 31/08/2022
Sarah couldn't have been more helpful and patient when booking our holiday to Dubai. She came up with a number of options and when our plans changed these were quickly revised. Sarah listened to our requirements and came up with a range of options at competitive prices. I'd have no hesitation in recommending Sarah to anyone.
Sent by Peter C
Dubai 31/08/2022
Sarah is a fantastic counsellor, I would definitely use her again and recommend her in future to all my friends and family.
Sent by Gary S
Dubai 31/08/2022
Sarah, was absolutely fantastic. She knew exactly what I was looking for- gave plenty of options and found exactly what we wanted in budget. We then continued to have the most amazing week away. Thank you Sarah.
Sent by Heather Taylor
Mersea 07/02/2022
Dear Sarah
I just wanted to say a big thank you for organising our holiday in Dubai.
You took on board all our requirements, it all worked perfectly from the pick up until our return. The hotel was perfect. Dubai is such a wonderful place to visit so much to do and see, we really enjoyed the whole experience.
Last but most importantly, for putting in place all the paperwork we needed and the tests, that were required in these difficult times.
Many, many thanks.
Heather Taylor
Sent by Kiran Scarr
Dubai 26/09/2019
Thank you, Sarah, for putting together an unbelievable trip. Our kids (7 and 10 years old) have voted it the best family holiday ever! Putting together a 14 day road trip through beautiful British Columbia and Alberta is a daunting task. What made the difference to us was your handpicking of hotels for their location and facilities based on our needs. And your sage advice on where to stop and for how long. Couldn’t have planned it better. Thank you so much!
The Scarr Family
Sent by Lyn Bromley
Birmingham 17/04/2018
Excellent service. Sarah listened to our requirements and found some great options for us. We are really pleased with the holiday we selected. Sarah helped us with sorting out flights and having had a few issues with currency conversion, she sorted all of this out for us with no hassle to us. We'll definitely be using Sarah for our next holiday too. Thank you!
Sent by Kirsty Mckay
Dubai 17/04/2018
Very quick and reliable service, Sarah was an absolute pleasure to deal with.
Sent by Linda Weedon
Essex 17/04/2018
I was very impressed with the way Sarah Paterson handled my request for a Hotel for my 70th Birthday. She found answers to all my questions and it seemed nothing was too much trouble. I will certainly recommend her to others who require a first class professional service.
Sent by Tanya Sweeney
Leicester 17/04/2018
Amazing service. I’ll be using Sarah for all my future travel plans and I’ll be recommending her to all my friends!
Sent by Nadia Barton
Dubai 17/04/2018
Sarah was polite, professional and very patient. She really helped me with all aspects of booking a complex holiday. I will recommend her to all my friends!
Sent by Darren Thorpe
Dubai 17/02/2018
Our holiday to Sri Lanka was fantastic and went without a hitch. Sarah’s personal experience and knowledge made all the difference, we knew exactly what to expect every step of the way and everything was just as she’d described.
We were quite nervous taking small children travelling around Sri Lanka, but Sarah’s attention to detail meant everything was taken care of, and we could relax and enjoy the wonders of Sri Lanka.
Sent by Eve Hall
Dubai 17/02/2018
We have stayed in some wonderful hotels and have visited some amazing countries thanks to Sarah Paterson. Our holiday to Phuket was perfect, our villa accommodation was tranquil. A private space where our family could relax and totally unwind. When we wanted to experience something a little different, Sarah recommend a restaurant called 'Kindees'. We had a fun night mixing with the locals and enjoyed a relaxed dining experience.
Sarah's always spot on with what we need as a family and will always be our go to person when booking a holiday or hotel.
Sent by Helen Dyas
Dubai 17/02/2018
Sarah organised our girls staycation weekend - She understood the relaxed, weekend-without-the-kids vibe that we were looking for, researched the options and selected the perfect hotel/resort for us. Relaxing by the stunning (child-free) pool, access to the beach and great restaurants. She organised everything for us, from the room selection to booking the perfect restaurant for a fabulous meal together. An unforgettable weekend!!
Sent by Simone Joyce
Dubai 17/02/2018
Sarah was a huge help in putting together our fabulous trip to the Maldives. She listened to what we required and the experience we wanted to have. The island resort she recommended was perfect; we really couldn’t fault it. Sarah was able to provide first hand tips, ranging from what to do at the airport on arrival through to the best time and place to enjoy a sunset cocktail??. The personal service Sarah provided enabled us to have the most magical anniversary trip to the Maldives.
Sent by Sophie Manning
Hertfordshire 17/02/2018
When I asked Sarah for help and advice on booking our first family holiday abroad, she went the extra mile.
With her own experiences while traveling with her family she could answer any questions I had.
We had a lovely time In Greece at a beautiful luxury family hotel Sarah had personally recommended.
We will definitely be using Sarah’s service again to take the stress out of booking our family holidays.
Based in
Sign up to receive regular updates
All the latest news, holiday inspirations and offers straight to your inbox
My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
I’d never been to India and knew that I would love to go and see the Taj Mahal but even though the flight time is so short from Dubai, we had never got around to it. I even knew that I wanted to stay at the Oberoi Amarvilas in Agra as I’d seen pictures in brochures and online showing the view of the iconic building from your own balcony. Therefore I couldn’t believe it when a Fam trip came up to s
Last July we went on a family holiday to Slovenia. We spent a week in Slovenia before we headed off to a week in Venice. Even though we had all been to Venice before, none of us had been to Slovenia. None of our friends had been there either so we hadn’t got any recommendations of where to stay or what to do. Also the children were at an age (11 and 8) where they are quite hard to please as everyt
We were all very excited to be travelling to Japan for our Easter holiday, as it was our first time there. I had studied some Japanese language at University and have been fascinated with Japan since then! It was the four of us on this trip; my husband and I and our two children Mia and Sam, who were 8 and 5 at the time of travelling.
Tokyo
When we arrived into Narita airport, which was
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:
