Joanna Spruce

It's Nice To Meet You

Hello and very warm welcome to my website!

My website is packed with information on offers, destinations and blogs, please have a look and see what inspires and interests you! There is also a video from me outlining what it is I do as a Travel Counsellor, my services and how you can benefit from them, do have a look!

As a Travel Counsellor, I am both an independent travel consultant and a tour operator with a passion for both customer care and travel.

I specialise in getting to know you and being able to make your holidays and trips specifically to you. I will create them to fit your needs, making sure they create special memories for you and no one else. What matters to you, matters to me.
Whether it is for a City Break, a Family Holiday, Adults Only, Solo Trip, Wellness, Ski, Cruise, Luxury, Adventure, Relaxation, a Wedding, Honeymoon or a Business Trip, I will save you time, take care of all of the details, ensure you get the best value possible for your money and give you a stress-free experience.

My trusted and personalized service will provide you with peace of mind and a satisfaction guarantee, every time.

Before we begin our journey together, here is a little bit of my background:

Prior to becoming a Travel Counsellor, my career to date has been focused on customer service; the last 12 years of which have been in Dubai.

Originally from the UK, my passion for travel has stemmed from a childhood of living in Nigeria, Bahrain and Singapore which enabled me to experience different cultures and places from a young age. After graduation I worked Ski Seasons in France, Summer Seasons in Greece and Sardinia; taking the opportunity to travel around the respective countries in between. Later on, I took a gap year and undertook a solo round the world trip encompassing Honduras, Guatemala, Ecuador including the Galapagos Islands, Bolivia, Peru (Inca Trail and Machu Pichu), Argentina, Chile, Easter Island (Rapa Nui), Tahiti, New Zealand, Australia, Thailand, Cambodia, Laos and Vietnam.
Since moving to Dubai, I have traveled to Oman, Georgia, Jordan, South Africa, Maldives, Mauritius and New York. One thing is for sure, the list of places to visit never gets any shorter!

‘I haven't been everywhere, but it's on my list' - Susan Sontag. I am here to help you go everywhere and achieve your list, your way.

Please 'like' and follow me on my social media platforms for up to date information and current offers:
FB - @jospruceTC
Insta - @joanna.spruce_tc
Or contact me via email, phone or WhatsApp.....details are at the bottom of my page.
I am looking forward to hearing from you!

Message Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-

My Videos

A brief introduction

24/01/2021

A hello from me, an overview of my services as a Travel Counsellor and the benefits these have to offer you. Please get in touch to know more.

My Travel Blogs

I absolutely love travel! Take a look through my posts - you might find holiday inspiration where you least expect it...

Amazing Mauritius

06 July 2019

My husband and I went to Mauritius for 7 nights in July 2019, our holiday was based around kite-surfing as during the winter months the south west corner of the island, Le Morne, is world famous for its wind and its Lagoon. A perfect spot to either hone your skills (my husband) or like me, to learn. We stayed at the 4*star all-inclusive Riu hotel as it is situated a few minutes’ walk along the beach to the kite surf center. The hotel offers both adult only and family options with numerous daily activities, evening entertainment, spa and themed restaurants to enjoy....

Pleasing Tbilisi

22 February 2019

My husband arranged for us to go to Tbilisi for our wedding anniversary over 4 nights, it is a 3.5-hour flight from Dubai, with no time difference to factor in and visa on arrival making it a very accessible destination for a city break. We stayed at the 4*star Courtyard by Marriott centrally located on Freedom Square and within walking distance of the Old City and many of Tbilisi’s attractions including the Georgian National Museum, Rustaveli Theatre and the State Opera House. Our first experience of Tbilisi was a rookie error – the taxi ride from the airport to the hotel, we...

My customer stories

We booked our honeymoon in Seychelles through Joanna and it was one of the best decisions we made! She took care of EVERYTHING which meant that I could focus entirely on the wedding. She was extremely knowledgeable about the hotels on the island, places to see and transportation options and we trusted her completely. We chose one of the hotels recommended by her, which totally exceeded our expectations. Communication across all touchpoints was flawless and Joanna took care of all the major and minor details. She arranged for handwritten notes and beautiful honeymoon amenities in the room which made our stay extra special. We had some last-minute glitches with Govt. approvals related to Covid protocols just before the flight, but Joanna jumped to our rescue and got it all sorted very quickly. Having Jo as your Travel Counsellor means you can sit back and relax and let design you a holiday experience you will forever cherish!

We started using Joanna's services last year in 2020, honestly given all the uncertainties around travel and all the finicky paperwork.. it's the only way to go for us now! Hassle free, we don't have to worry about any thing and if there are any international travel policy changes she is so quick to let you know! I would only travel now booking through Joanna - and I know that I am getting the best deal too.

We had an amazing holiday at a great price with Joanna. Previously we have always done our own booking so using a travel counsellor was a new experience, Joanna was able to find us great deals based on what we had asked for really quickly and provide a range of quotes and links so we could see exactly what was included. Joanna was in touch regularly to help with our decision, checking on reviews and contacting properties. We had a fantastic time and found using the travel counsellor app easy to use.

I have booked two holidays through Joanna and each time she has provided us with options and suggestions based on our very vague requirements! Jo also provided choices that were a little bit different, opening us up to thinking of places we may not have considered had we made our own booking. From the beginning, everything was easy with Jo, especially as we were nervous about going away during Covid, but she found us two amazing deals in fantastic hotels and was able to get us a free upgrade on our last stay! Within a day or two of our enquiry, we were given options, confirmed, and booked! I would highly recommend Joanna, she is thorough, friendly, and honest.

We have recently had a baby and Joanna helped organise our first family holiday. She was so informative and thorough considering all of my criteria which led us to have the most perfect holiday. I couldn’t recommend Joanna enough and would like to thank her for all her help. I will be using Joanna’s expertise in the future.

We contacted Joanna to help us with booking a first-time trip to Seychelles, everything was seamless from start to finish! This was our first time using a Travel Counsellor and wasn't sure what to expect, however, Joanna was a huge help in providing insights to the Seychelles, hotel recommendations as well as transfers and things to do! I would highly recommend Joanna for planning trips to a new destination and even more so during the pandemic, we were clueless at first, but with Joanna's help had an amazing trip.

We were looking for a special getaway to the Maldives and we needed help with resort recommendations. We reached out to Joanna as she was recommended to us by a friend. We are so glad we did, as Joanna was SO helpful, explained everything, nothing seemed an issue to her, and she also ticked all the boxes when it came to my husband's list of demands ;) We had the best holiday, at a stunning resort, and we would without hesitation reach out to Joanna again for our next trip.

Booking our Maldives holiday through Joanna was a fantastic experience. The ease and efficiency with which she sourced options based on our personal preferences and priorities made the process wonderfully straightforward. She was available to answer my questions along the way and was proactive in providing up to date travel information. I wouldn't hesitate to book with Joanna again.

I found Joanna on a Facebook group after I see many ladies referring her for her support when booking holidays to the Maldives. From the moment we connected I knew instantly this was the woman to assist me. Joanna has a big heart and caring nature. She will listen to you and try her best to open your eyes to more to ensure you have the most amazing holiday. There were many things new to me when planning my holiday, but Joanna was there to guide me the whole way. She makes you feel very comfortable in being vulnerable so if you need additional help, she is always open to listen, guide and help. She is well worth the investment. I know if I tried to organise my holiday alone, I would waste time, overspend and end up in a destination not fit for purpose. I am also unaware of all the changes since the pandemic. But with Joanna, I don’t have to worry as she will make sure I’m prepared to meet all standards and remain safe throughout my trip. I’m very excited to plan my next holiday with Joanna. She is an absolute diamond and beautiful woman inside out. I highly recommend Joanna if you're looking to book your dream holiday.

Joanna… well what can I say? First and most of all her patience was outstanding. My quick decision-making ability faded into the infinity when booking my last minute trip to the Maldives for my parents and I. Joanna was nothing but supportive and honest in her opinions when it came to the finer details. My needs were probably quite different to the normal expectation for the Maldives, but she understood, planned, perfected and executed a most spectacular time for us at Atmosphere Kanifushi. This amazing travel counsellor managed to find us the very accommodation we wanted when no other booking agent or site showed it as available. She was fast and efficient and it seemed that no matter the time of day, Joanna was ready to respond. Nothing was ever too much trouble. She took time to get to know me a little bit with a general conversation by ZOOM video call and with that, it was down to business. We were amazed that the services of travel counsellors did not stop there… So much support at the airport both arriving and departing. Also to note, that during this time of PCR testing and additional health declarations/documentation, it was a breeze since Joanna did all of this for us….. just impressive! We all had a wonderful time and that started the very moment we first made contact. Thank you so very much. I can confidently say that anyone that should use your services, will not be disappointed….

If you are booking a holiday than I 100% would recommend you book through Joana. This was the first time we booked through Joanna and from the exceptional service we received from start to finish, I will now only book my future holidays with her again. When booking we gave her our preferred requirements, which she not only found us exactly what we were looking for but also found the holiday and flights within our budget. We had a personal issue at the airport which meant we could not fly, we called Joanna at 1 am (she answered!) and she sorted everything for us, changed our flight, changed the hotel dates, arranged all the documents we required for travel and even kept us calm through the entire procedure. It really does pay to book through an agent as if we booked the holiday on our own we would have most probably lost the hotel let alone all the stress trying to sort it all out. Hand on my heart, we can’t thank Joanna enough for what she did for us. Customer service was beyond 5 stars and words can not express, 10 stars are still not enough. Thank you so much, Joanna!! I will go above and beyond now to share our amazing experience booked by you with anyone looking to book a holiday. Exceptional!

Just the most perfect service. Joanna. Took time to listen to our needs and built the package perfectly. Everything went amazingly Seriously. Can’t recommend enough. I would go so far to say as the perfect travel agent experience that I have ever had. Thanks Joanna xx

We booked to go to the Ritz Carlton al Wadi through Joanna and she was absolutely amazing! She managed to get us an amazing deal for the two nights in a lovely villa with private plunge pool. From start to finish she was on hand to make sure we had an amazing time sending all of the activities and menu choices before our stay and assisting in booking things to make the stay so much more memorable. She managed to arrange an early check in with the hotel and some lovely birthday celebrations including a fantastic cake and chocolates! I can highly recommend Joanna for any of your travel needs, I will definitely be using her again for any travel in the future as she makes the holiday even more enjoyable right from the time of booking.

Jo was excellent, very attentive and was able to answer all of my queries. Jo's approach is very friendly and automatically had my trust, I could tell that her advice was always honest & transparent. Will be using Jo's services again for sure! Thank you.

Joanna’s service arranging our recent staycation was AMAZING! She took care of every detail, making it so easy and effortless for us. Within just a couple of days of our enquiry, she’d presented us with some brilliant options, confirmed our chosen hotel and sorted all of the details to make sure we had the best possible stay. She took the time to call us before and after our stay to ensure everything was as it should be. With Joanna you get the personal touch and can be assured that she has everything covered to help you have the best, hassle-free holiday.

Joanna always provides a great service. Friendly and professional, i have found nothing is too much trouble for her. Joanna cares very much that you have the best stay or vacation possible; is always quick to assist with any questions or requests, as well as following up ensure all has gone as planned. I wholehearted recommend Joanna for all of your travel plans

Jo was brilliant with planning my holiday - she thought of loads of little things I never would have thought of. She was incredibly patient and considerate with walking me through everything, as well as putting together alternate options. 10/10!

Planes, trains & automobiles! Joanna sorted a very complex family holiday for us through 5 European countries in 7 days. All types of travel were used and all linkedup flawlessly. With 2 kids (12 and 10) in tow we needed to ensure it went smoothly and even when we had bad weather cause a flight diversion, she adjusted the transit company to ensure we were still met at the correct airport at correct time. We all immensely enjoyed it and Joanna's efforts were huge and directly related to less stress for us on the holiday. Highly recommended!

Having worked with Joanna years ago I knew how detail orientated and customer focussed she is. I didn’t make it easy, not having a clue where in the world to go, we had a great initial chat where she drew out our likes/dislikes and from there she quickly sent over a small curated selection of holiday options. There was a clear winner which we’d never have found if we’d have looked for ourselves. Highly recommended and excited for our hols!

Joanna did a marvelous job in putting together a great itinery for a holiday in Italy I was so impressed at the speed, attention to detail and itinery she produced

Joanna was absolutely amazing. She asked all the right questions , addresses all my concerns and helped me so much. She was quick to respond and followed up all the way. I would totally recommend her for any travel advice and booking that fabulous trip you have always thought of doing.

Got a recommendation on here to use Travel Counsellor Joanna Spruce. She literally put together a total holiday package with flights, hotel accommodation, transfers to & from airport, travel insurance with different options for 4 or 5 nights. This would have taken me endless nights of scrolling on my iPad which she did in a matter of a few hours. Unfortunately due to ill health the holiday has been postponed but I would definitely use her again as the time and hassle she saved me was invaluable. She’s also added me to her mailing list with great special offers which travel agents get for getaway deals here in the UAE.

Thank you Joanna for all your help, support and insights regarding our trip to South Africa. Your professionalism, enthusiasm and timely updates has been fantastic. Very impressive service.

Joanna did a marvelous job in putting together a great itinery for a holiday in Italy I was so impressed at the speed, attention to detail and itinery she produced

Thank you Joanna for all your help, support and insights regarding our trip to South Africa. Your professionalism, enthusiasm and timely updates has been fantastic. Very impressive service.

My Handpicked Offers

With independent access to hundreds of travel suppliers around the world, I can pick out exceptional offers with amazing added value. Take a look through my latest selections – but even if nothing catches your eye, let me know what you’re looking for and I’ll do my best to find it for you!

Contact me on +971(0)509008032