Joanna Spruce

It's Nice To Meet You

Hello and welcome to my website, thank you for looking me up!

I will be delighted to help you with your travel plans whether they are trips, holidays or adventures, all tailor made to your needs and delivered with pride and a passion for providing a quality service. Each one of you will have your own ideas, wants, needs and tastes making each inquiry as unique as you are; I am here to help!

I will save you valuable time by searching through, pulling together all the details and answering your queries, all the while considering ways that I can add value by making suggestions and highlighting offers. My personalized service will provide you with peace of mind, attention to detail, trust and a satisfaction guarantee, every time.

Before we begin our journey together, here is a little bit of my background:
Prior to becoming a Travel Counsellor, my career to date has been focussed on customer service; the last 12 years of which have been in Dubai.
Originally from the UK, my passion for travel has stemmed from a childhood of living in Nigeria, Bahrain and Singapore which enabled me to experience different cultures and places from a young age. After graduation I worked Ski Seasons in France, Summer Seasons in Greece and Sardinia; taking the opportunity to travel around the respective countries in between. Later on, I took a gap year and undertook a solo round the world trip encompassing Honduras, Guatemala, Ecuador including the Galapagos Islands, Bolivia, Peru (Inca Trail and Machu Pichu), Argentina, Chile, Easter Island (Rapa Nui), Tahiti, New Zealand, Australia, Thailand, Cambodia, Laos and Vietnam.

Since moving to Dubai, I have traveled to Oman, Georgia, Jordan, South Africa, Maldives, Mauritius and New York. One thing is for sure, the list of places to visit never gets any shorter!

‘Travelling, it leaves you speechless, then turns you into a storyteller’ – Ibn Battuta, I am here to help you make your own stories.

Please don’t hesitate to call or email me with your queries and ideas, I am really looking forward to hearing from you!

Message Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-

My Travel Blogs

I absolutely love travel! Take a look through my posts - you might find holiday inspiration where you least expect it...

Amazing Mauritius

06 July 2019

My husband and I went to Mauritius for 7 nights in July 2019, our holiday was based around kite-surfing as during the winter months the south west corner of the island, Le Morne, is world famous for its wind and its Lagoon. A perfect spot to either hone your skills (my husband) or like me, to learn. We stayed at the 4*star all-inclusive Riu hotel as it is situated a few minutes’ walk along the beach to the kite surf center. The hotel offers both adult only and family options with numerous daily activities, evening entertainment, spa and themed restaurants to enjoy....

Pleasing Tbilisi

22 February 2019

My husband arranged for us to go to Tbilisi for our wedding anniversary over 4 nights, it is a 3.5-hour flight from Dubai, with no time difference to factor in and visa on arrival making it a very accessible destination for a city break. We stayed at the 4*star Courtyard by Marriott centrally located on Freedom Square and within walking distance of the Old City and many of Tbilisi’s attractions including the Georgian National Museum, Rustaveli Theatre and the State Opera House. Our first experience of Tbilisi was a rookie error – the taxi ride from the airport to the hotel, we...

My customer stories

Just the most perfect service. Joanna. Took time to listen to our needs and built the package perfectly. Everything went amazingly Seriously. Can’t recommend enough. I would go so far to say as the perfect travel agent experience that I have ever had. Thanks Joanna xx

We booked to go to the Ritz Carlton al Wadi through Joanna and she was absolutely amazing! She managed to get us an amazing deal for the two nights in a lovely villa with private plunge pool. From start to finish she was on hand to make sure we had an amazing time sending all of the activities and menu choices before our stay and assisting in booking things to make the stay so much more memorable. She managed to arrange an early check in with the hotel and some lovely birthday celebrations including a fantastic cake and chocolates! I can highly recommend Joanna for any of your travel needs, I will definitely be using her again for any travel in the future as she makes the holiday even more enjoyable right from the time of booking.

Jo was excellent, very attentive and was able to answer all of my queries. Jo's approach is very friendly and automatically had my trust, I could tell that her advice was always honest & transparent. Will be using Jo's services again for sure! Thank you.

Joanna’s service arranging our recent staycation was AMAZING! She took care of every detail, making it so easy and effortless for us. Within just a couple of days of our enquiry, she’d presented us with some brilliant options, confirmed our chosen hotel and sorted all of the details to make sure we had the best possible stay. She took the time to call us before and after our stay to ensure everything was as it should be. With Joanna you get the personal touch and can be assured that she has everything covered to help you have the best, hassle-free holiday.

Joanna always provides a great service. Friendly and professional, i have found nothing is too much trouble for her. Joanna cares very much that you have the best stay or vacation possible; is always quick to assist with any questions or requests, as well as following up ensure all has gone as planned. I wholehearted recommend Joanna for all of your travel plans

Jo was brilliant with planning my holiday - she thought of loads of little things I never would have thought of. She was incredibly patient and considerate with walking me through everything, as well as putting together alternate options. 10/10!

Planes, trains & automobiles! Joanna sorted a very complex family holiday for us through 5 European countries in 7 days. All types of travel were used and all linkedup flawlessly. With 2 kids (12 and 10) in tow we needed to ensure it went smoothly and even when we had bad weather cause a flight diversion, she adjusted the transit company to ensure we were still met at the correct airport at correct time. We all immensely enjoyed it and Joanna's efforts were huge and directly related to less stress for us on the holiday. Highly recommended!

Having worked with Joanna years ago I knew how detail orientated and customer focussed she is. I didn’t make it easy, not having a clue where in the world to go, we had a great initial chat where she drew out our likes/dislikes and from there she quickly sent over a small curated selection of holiday options. There was a clear winner which we’d never have found if we’d have looked for ourselves. Highly recommended and excited for our hols!

Joanna did a marvelous job in putting together a great itinery for a holiday in Italy I was so impressed at the speed, attention to detail and itinery she produced

Joanna was absolutely amazing. She asked all the right questions , addresses all my concerns and helped me so much. She was quick to respond and followed up all the way. I would totally recommend her for any travel advice and booking that fabulous trip you have always thought of doing.

Got a recommendation on here to use Travel Counsellor Joanna Spruce. She literally put together a total holiday package with flights, hotel accommodation, transfers to & from airport, travel insurance with different options for 4 or 5 nights. This would have taken me endless nights of scrolling on my iPad which she did in a matter of a few hours. Unfortunately due to ill health the holiday has been postponed but I would definitely use her again as the time and hassle she saved me was invaluable. She’s also added me to her mailing list with great special offers which travel agents get for getaway deals here in the UAE.

Thank you Joanna for all your help, support and insights regarding our trip to South Africa. Your professionalism, enthusiasm and timely updates has been fantastic. Very impressive service.

Joanna did a marvelous job in putting together a great itinery for a holiday in Italy I was so impressed at the speed, attention to detail and itinery she produced

Thank you Joanna for all your help, support and insights regarding our trip to South Africa. Your professionalism, enthusiasm and timely updates has been fantastic. Very impressive service.

My Handpicked Offers

With independent access to hundreds of travel suppliers around the world, I can pick out exceptional offers with amazing added value. Take a look through my latest selections – but even if nothing catches your eye, let me know what you’re looking for and I’ll do my best to find it for you!

Contact me on +971(0)509008032