What is the slow travel trend?

If you like to avoid the tourist traps and enjoy an authentic experience of your destination then slow travel could be for you. This ever-growing trend looks set to replace the need to tick off as many items as possible from a person’s bucket list and instead emphasizes connection with the people and cultures that you meet along the way.


Slow travel is based upon the idea that travel is supposed to educate people and deliver an impact that sits with them long after the holiday has finished. It also has the idea of sustainability at its core, as it involves shopping and eating local, utilising public transport, and gaining an appreciation for host cultures and traditions.

In recent years, the trend for slow travel has grown steadily, before accelerating rapidly post pandemic. Many people have linked its growth to the increased interest in sustainability and seeing travel as an opportunity for some self-care

By spending extra time in each destination, it allows you to feel a little more relaxed and gives you the time to wander off course, experiencing off-the-beaten-track locations and seeing the world through a local’s eyes. A traditional family-owned bakery serving regional delicacies, a tranquil walking trail through lush meadows, and authentic music and dance displays that have survived through the generations; these are some of the hidden gems that you can come across when you slow things down.

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