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What does luxury mean to you?

31 March 2019

Ask five different people what luxury means to them, and no doubt you’ll get five different answers. Everyone has different ideas on what makes something feel exclusive and special to them. We asked some of our Travel Counsellors how they define luxury. Take a look at their answers below.

“You can’t put a price on luxury. If you’re willing to splurge for your holiday, then you may as well really go for it. We decided to treat ourselves recently and booked a ‘no budget’ villa stay at Raffles in the Seychelles – what an experience, I’m so glad we did it. Our panoramic view villa was the ultimate in opulence – we had a private plunge pool, day bed and a huge private terrace and even an outdoor rain shower – we didn’t want to leave! It’s not something we could do every holiday, but I’ll definitely be saving to go again”

Carole, Travel Counsellor

“It’s not everyone’s idea of luxury, but rather than spend thousands on a room I’d rather enrich myself with luxurious experiences on my holiday – whether it’s an excursion, shopping or food. Last time I went to France I decided to visit Restaurant Paul Bocuse in Lyon. It cost a pretty penny, but the food was out of this world. The interior of the restaurant is so grand I felt like I was dining in a palace. We opted for the most extravagant tasting menu at AED1,287 per person and got to try truffle soup (which was a dish initially created for the President) and caviar.”

David, Travel Counsellor

“I know it sounds cheesy but to me luxury is spending time with my family. With both our children in their mid-teens now we head to Verbier in Switzerland for a family ski holiday every February. The chalets and resort are gorgeous, don’t get me wrong, but my favourite part is spending quality time on the piste and at apres-ski before they get too old to want to come with us anymore!”

Pam, Travel Counsellor

“Most people think of ostentatious opulence when it comes to luxury – think marble, gold-plated, plush furnishings. For me, I love the minimalist vibe – clean lines, whites, greys and open space. Sounds boring I know, but that’s luxury to me! I’d love to go and stay at The Retreat in Iceland.  The rooms are so contemporary, and the views look immense.”

Laura, Travel Counsellor

“I love a spa holiday. Somewhere where I don’t have to get out of my robe all day and can just flit between lazing around the pool and having treatments. I went to COMO Shambhala in Bali at the end of last year, and it was just sheer bliss. The resort itself is stunning, and you don’t want for anything, and the spa is out of this world. The rooms are so beautiful and pristine, and the facilities are second to none – everything is at your fingertips. Not only that, the food is amazing, super healthy and cooked exactly how you ask. For something extra-special we had the in-room dining on our balcony overlooking the lush rainforest – just perfect.”

Jennifer, Travel Counsellor


What does luxury mean to you? Let your Travel Counsellor know so they can tailor your escape.

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